Established 1966 on the Oxford Square, University Sporting Goods carries Ole Miss apparel, souvenirs, housewares, tailgating supplies, and infant apparel. We are also well-stocked with sports equipment, athletic apparel, and footwear. Bring in your tennis racquet to be restrung by our helpful, friendly staff! We are North Mississippi's largest screen printer and provide custom designs for apparel, cups, and koozies. Custom monogramming is also available for hats, bags, polos, towels, and much more!