• tailgating

    Tailgating Supplies

    From Tervis Tumblers to ceramic plates. We have just what you're looking for on gameday!


  • Customizable Jerseys

    Customizable Jerseys

    Adults and kids alike can show their Ole Miss pride by having their own name put on a game day jersey!


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About USG

Established 1966 on the Oxford Square, University Sporting Goods carries Ole Miss apparel, souvenirs, housewares, tailgating supplies, and infant apparel. We are also well-stocked with sports equipment, athletic apparel, and footwear. Bring in your tennis racquet to be restrung by our helpful, friendly staff! We are North Mississippi's largest screen printer and provide custom designs for apparel, cups, and koozies. Custom monogramming is also available for hats, bags, polos, towels, and much more!